shopdropping as art
"Otherwise known as reverse shoplifting, shopdropping involves surreptitiously putting things in stores, rather than illegally taking them out, and the motivations vary. Anti-consumerist artists slip replica products packaged with political messages onto shelves while religious proselytizers insert pamphlets between the pages of gay-and-lesbian readings at book stores. Self-published authors sneak their works into the “new releases” section, while personal trainers put their business cards into weight-loss books, and aspiring professional photographers make homemade cards — their Web site address included, of course — and covertly plant them into stationery-store racks."
The photo here shows, at a Whole Foods in New York, Jen Armstrong and Ryan Watkins-Hughes stocking a shelf with cans carrying art-infused labels.
Somewhat related is the droplift project.