We are living in diminished 'Times'

Just before I picked up my Sunday New York Times, I read this status update from Robert Archambeau: “Every time I pick up the NY Times in its new, shrunken version, I feel like some kind of giant. Today I’m intensifying the feeling by replacing my usual coffee with espresso from a tiny cup. In fact, I think I’ll just commit to the role and make Godzilla noises as I walk around.”