The moment I sat down to write this response to Erin Wunker’s talk “Technological Subjects: Framing McLuhan in the Twenty-First Century” delivered at the November 2014 Avant Canada conference, I caught myself beginning by half-consciously composing tweets instead of carefully crafted, scholarly sentences: “wishes she could time travel back to nov. ’14 as she reads @erinwunker’s provocative piece on McLuhan & social media.”