Commentaries - July 2010

Full of Juice But Unreal

A Note on Poster Design

 Over the weekend this wonderful poster-ad caught my eye. Several centuries back there was a rococo moment that produced paintings of plants still-lived into human figures. Funny that--with a slight touch of or cognizance of surrealism, I suppose--the full-on broad-stroke quasi-proletarianized figurative advertisement poster art of the American 1930s and 40s gave way occasionally to the kind of poster you see at right here. Tough-guy cooperative fruit growers represented by a happy yet slightly menacing leaf-man whose belly is a fabulously "full" orange. The mix of styles, genres and tones makes one smile and, well, want a try a sip of that fullness. But I would really like to know what these particular madmen were thinking.

immigrant picnic

Readers of this blog will note a silence over the 4th of July weekend. Well, silence here at any rate. Around the rural Connecticut roads I ran, the martinis consumed and tennis played, good meals happily eaten with friends, there was plenty of noise, but not hereabouts. July will inevitably be a slower blog month, although stay tuned. I've plenty to say, but perhaps not daily. Meantime, I noted with pleasure that PBS' NewsHour re-ran a July 4thy piece featuring my friend and colleague Greg Djanikian talking and reading about his immigrant family (Armenian by way of Egypt). Here's a link to the video.