Macintosh

The age of plastic

The death of typography

Apple iBooks announcement, October 2012
Apple iBooks announcement, October 2012

There was a time when the Apple Macintosh computer was known for its graphic design style. Excellent typography was part of the Macintosh mystique, perhaps deriving from Steve Jobs’s time spent in a calligraphy class at college. Well, Steve is gone, and so is the typography. Read this, and weep.

At the recent (23 October 2012) Macworld event in the California Theatre in downtown San Jose, California, we were treated to the release of iBooks, Apple’s software product that allows writers and publishers to create, sell and buy their own e-books. Apple CEO Tim Cook began his iBooks demo with a brief overview on the iBookstore, noting that customers have downloaded more than 400 million books. The iBooks app is ‘one of the most popular apps on the store,’ said Cook, before outlining the enhancements in the new version, iBooks 3.0.

Alas, the engineers who designed the program and the people who designed the presentation of the new version of it share a dirty little secret: they don’t actually read books, or magazines, or newspapers. What do they read? Nothing, it seems. And here’s why…


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